Costa Interactive FIFA Game

We created an interactive football game for Costa Coffee in Kuwait to engage their audience and drive conversions. The game collected user data and utilized Instagram ads to reach new potential customers.

Key Results

  • Achieved a 3% click-through rate (CTR) on Instagram ads
  • Received 2,000 game submissions within one week in Kuwait
  • Retargeted the engaged audience from the game with a successful 1 KD drink campaign

The interactive football game allowed users to test their skills and compete against each other. By playing the game, users provided valuable data that Costa could use for retargeting and personalization.We promoted the game through targeted Instagram ads, which drove a high CTR of 3%. This allowed Costa to reach a large audience of potential customers in Kuwait.

Costa Interactive Game created for engagement

After the game promotion, Costa used the engaged audience data along with data collected directly from the game to retarget users with a successful 1 KD drink offer. This retargeting campaign leveraged the interest and data captured from the football game to drive conversions.

Client

Costa Coffee

Release Date

May 2024

Role

Engage Audience

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